| The two-sided benefits of postcards |
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They’re not just for saying ‘wish you were here’ – they’ve got the power to draw attention to your business too. When you think about the various marketing tools you can use to promote your business, the chances are that postcards won’t be at the top of your list. That’s a shame, because they are an effective way of getting your message across – and they don’t cost the earth either.  CS One believes in the power of the postcard – we regularly use them in advertising campaigns and they have a variety of other publicity uses too. One key feature of using postcards to promote your business is that they have a higher perceived value than a leaflet or flyer, and people tend to hold onto them for longer as a result. But despite appearances they are quick, easy and cheap to produce, and can fit into most advertising budgets. What’s more, they don’t require an envelope – all you need to do is put a stamp on them. Even better, you can print a postage paid impression as part of the design and save even more time when you start sending them out. What’s more, your humble postcard could even be kept as a collectible. If you come up with a strong message it could still be around to boost your business in years to come. |